We partnered with Uihlein Wilson Architects to design and implement the renovation of the UW Foundation office space. The project received a silver award in the Design Excellence Awards by the American Society of Interior Designers in March of 2017.
I served as our internal design lead working closely with interior designers on all aspects of the remodel inclusive of environmental graphics, wayfinding, furniture selection, carpeting and paint schemes.
The second phase of the project was the renovation of the UW Foundation lobby. I led concept and content development to fulfill the vision of our donors in regards to storytelling and recognition. The three goals of the project were to inform, inspire and recognize. Implementation included concept and design for a storytelling wall, donor recognition wall, timeline and corporate-gift recognition.
IT office space graphic. Binary code translates to On, Wisconsin!
UW Foundation Lobby Renovation
Van Hise Society Recognition Wall
Van Hise Society Donor Tiles
Van Hise Society Icon Series
Icons developed to represent major giving areas and schools and colleges at UW-Madison.
Art direction: Amanda Breitenbach Icon design execution by WFAA design staff, Amanda Breitenbach and 160over90
Badger Insider magazine
Graphic design and photo direction for Badger Insider, the Wisconsin Alumni Association member magazine.
A mix of feature stories and page layout from recent issues.
Led floor-plan design, concept development and graphic design for the University of Wisconsin experience at the American Family Insurance Championship PGA Tour.
Top to bottom: Viewing deck floor plan and banner designs Exterior tent graphic Wisconsin "firsts" Interior tent graphic
Fill the Hill
Art direction and graphic design for a 24-hour fundraising event for the University of Wisconsin. The campaign is annually executed through email solicitations, advertising, signage, outdoor banners, and video channels.
Top: Awareness billboard Middle: Digital billboard following the one-day event Bottom: Printed insert included with donor thank you packets
Concept development and art direction for the University of Wisconsin Annual Campaign Fill the Hill teaser video.
This video was featured in a series of email communications and social media posts to UW-Madison alumni and donors to generate awareness of the upcoming 24-hour fundraising event.
This video was filmed and edited by Backflip studio in Madison, Wisconsin.
UW Alumni Store Series of photos taken for the UW Alumni Store. Led the hiring of professional models and photographer, location scouting and day-of direction. The goal was to feature apparel within campus settings to create a sense of place and appeal to our UW alumni audience. Audre Rae Photography
Spring Campaign Led concept development, photo direction and location scouting of this series of photos to be used in our spring campaign. For this shoot we featured UW-Madison students. The purpose was to capture students within their learning environments. See the "Campaigns" section to view these photos within layout. Photographer: Andy Manis
Re Wisconsin Led concept development, hired photographer and executed day-of photo direction. For this shoot we featured alumni, staff and student volunteers. The imagery pairs UW-Madison fall campus imagery with lifestyle imagery of alumni connecting with one another to evoke memories and a sense of nostalgia. See the "Fall Engagement" section to view these photos within layout. Photographer: Cory Radlund
Project 72 Art directed portraits of UW Alumni in their place of work, these photos supported editorial stories about alumni impact within their communities. Photography: Dan Treuter
Spring Campaign: student portraits
Project 72: alumni portraits
Mystery to me
Proposed identity for a local Madison-area bookstore specializing in mystery novels.
Concept development and graphic design for Wisconsin Foundation and Alumni Association (WFAA) employee recognition program.
Writing: Matt Rogge
Volunteer work: MMoCA
Frank Stella Retrospective
Designed a series of print and web advertisements for the Frank Stella Retrospective at the Madison Museum of Contemporary Art.
Top: Print ad Middle: Online ad
Concept design for the Madison Museum of Contemporary Art, MMoCa Nights series.
Led concept development, art direction, photo and video shoots for the University of Wisconsin fall engagement and Homecoming campaign.
RE Wisconsin Get back to being a Badger
This concept focuses on the “re” prefix — which means again — and is designed to remind Badgers how much they enjoyed previous Homecomings/Fall events and invite them to experience them again. The imagery pairs UW-Madison fall campus imagery with lifestyle imagery of alumni connecting with one another to evoke memories and a sense of nostalgia.
The inspiration for this concept was derived from UW Homecoming participant surveys answering the question “What does Homecoming mean to you?” In those responses there were many comments centered around reliving time on campus and reconnecting with alumni, friends and the university. Other re-words included returning, refreshing, revisiting and re-energizing.
Photos: Radlund Photography, Corey Radlund
Type overlays, design by Christie Evenson
web advertisements, design by Alina Ruppel
Andy Manis Photo Proposed logo and watermark for a local Madison photographer.
Custom Batch Identity for a made-to-order cake business. Inclusive of naming, logo and stationary design.
NorgeFest Every vacation deserves a logo. Graphic elements were inspired by the fjords and icy-cold waters of Norway.
The University of Wisconsin Annual Campaign is a four-month, multi-channel campaign that raises approx 5 million annually for the UW's schools and colleges.
I oversee creative strategy and execution inclusive of consistent brand presentation across channels, versioning to accommodate variable data and maximizing efficiencies of format and postage for direct mail.
Featured here are three direct mail solicitations that I designed during the 2016 campaign.
Led concept development, art and photography direction for the 2017 Spring Campaign. Our goal was to bring to life the idea that gifts to the UW fund small needs like notebooks and software to larger investments like lab equipment. We aimed to express that every gift makes a difference and has a direct impact on individual students.
Spring Campaign graphic design executed by Christie Evenson
Annual Campaign solicitation
Leadership Annual Giving solicitations
Catalog design, lifestyle photo location scouting and photo direction for the 2007 line of InStep strollers and trailers. 20-pages + cover
Photography by John Ladwig
Concept development and execution of a mini campaign to engage Wisconsin alumni living in Minneapolis. Billboard space was donated by two generous alumni, we used the opportunity to highlight Minnesota and Wisconsin connections to help keep the UW top of mind and encourage engagement with their local chapter.
Top: billboard design, Bottom: landing page
Writing: Brian Klatt
Active member of branding team pre- and post-merger of the Wisconsin Alumni Association and University of Wisconsin Foundation. Actively monitor and guide use and application of these as well as UW-Madison and school and college brands.
Developed Wisconsin Foundation and Alumni Association brand architecture and WAA brand book to be used as reference tools for internal staff.
Writing: Brian Klatt
Design: Alina Ruppel
Design: Nicole Lahy
Selection of skateboard deck designs for Mongoose and GT brands.